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STYLING & RESEARCH
The collaboration between Antoniana Minuterie and the world of the shoe stylists is further pursued with in-house meetings to learn the technologies and the productive phases of the complete fastening systems lines for footwear, leather goods and fashion that the Venetian firm has been successfully marketing for many decades. The project that provides for a study of new application solutions on ladies, men’s and children winter and summer footwear, allows to explore new uses of fasteners, buckles and rivets for the many ANTOMIN lines through the realization of a series of new shoe models illustrated and designed three-dimensionally that will masterfully convey, through hyperrealist rendering, how fashion can be inspired by accessories for new exquisite stylistic solutions. "Thinking of a transversal use of these technical/decorative fastening systems" is the motto of this experience which is destined to change the traditional approach in the use of "aesthetic" small metallic objects by seeking the lofty content of fashion that in the past has been somewhat neglected. All of this is overseen by the firm’s committed staff of first line stylists from highly accredited Italian schools, the technical office, the marketing staff and the public relations office, who strongly believe in this project. Antoniana Minuterie’ s management takes upon itself to start a season of intense collaboration with the whole styling sector with synergies that stimulate and are the bearers of new energies to the world of footwear. Italian creativeness has always distinguished itself for the uniqueness and the quality of its products. |
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